Comments on: Selling the news without pandering http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/ Just another blog Mon, 09 Jan 2012 10:02:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ernesto http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/#comment-455 Ernesto Sat, 06 Sep 2008 10:46:00 +0000 http://www.kiesow.net/?p=21#comment-455 Well said. Well said.

]]> By: Damon http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/#comment-11 Damon Fri, 08 Aug 2008 19:02:53 +0000 http://www.kiesow.net/?p=21#comment-11 Laura - I don't think what we went with was pandering. But the guilt there is - did we leave some readership on the table by not going more tabloid with it. We are definitely not a tab - but building online readership certainly raises these newsroom questions more than it used to. Laura -

I don’t think what we went with was pandering. But the guilt there is – did we leave some readership on the table by not going more tabloid with it. We are definitely not a tab – but building online readership certainly raises these newsroom questions more than it used to.

]]> By: Anonymous http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/#comment-466 Anonymous Fri, 08 Aug 2008 19:02:00 +0000 http://www.kiesow.net/?p=21#comment-466 Laura - I don't think what we went with was pandering. But the guilt there is - did we leave some readership on the table by not going more tabloid with it. We are definitely not a tab - but building online readership certainly raises these newsroom questions more than it used to. Laura -

I don’t think what we went with was pandering. But the guilt there is – did we leave some readership on the table by not going more tabloid with it. We are definitely not a tab – but building online readership certainly raises these newsroom questions more than it used to.

]]> By: Laura Oliver http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/#comment-10 Laura Oliver Fri, 08 Aug 2008 11:31:37 +0000 http://www.kiesow.net/?p=21#comment-10 Have been pondering the very same issue this week. There's such a fine line between 'optimisation' and 'selling'. The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords - http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so? Hmmm, I'm not really answering your questions just adding more... I don't think it's pandering though - on one hand, if you're content is optimised for search engines then you're better serving those readers who access it indirectly. Helping them find you content isn't pandering. Have been pondering the very same issue this week. There’s such a fine line between ‘optimisation’ and ‘selling’.

The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords – http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so?

Hmmm, I’m not really answering your questions just adding more…

I don’t think it’s pandering though – on one hand, if you’re content is optimised for search engines then you’re better serving those readers who access it indirectly. Helping them find you content isn’t pandering.

]]> By: Laura Oliver http://kiesow.net/2008/08/08/selling-the-newswithout-pandering/#comment-465 Laura Oliver Fri, 08 Aug 2008 11:31:00 +0000 http://www.kiesow.net/?p=21#comment-465 Have been pondering the very same issue this week. There's such a fine line between 'optimisation' and 'selling'. The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords - http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so? Hmmm, I'm not really answering your questions just adding more... I don't think it's pandering though - on one hand, if you're content is optimised for search engines then you're better serving those readers who access it indirectly. Helping them find you content isn't pandering. Have been pondering the very same issue this week. There’s such a fine line between ‘optimisation’ and ‘selling’.

The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords – http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so?

Hmmm, I’m not really answering your questions just adding more…

I don’t think it’s pandering though – on one hand, if you’re content is optimised for search engines then you’re better serving those readers who access it indirectly. Helping them find you content isn’t pandering.

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