Comments on: Where does the paywall go? http://kiesow.net/2009/12/04/where-does-the-paywall-go/ Just another WordPress site Wed, 21 Jul 2010 02:03:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Campbell sobre mitjans i fotoperiodisme (5) « Memòries de Brooklyn http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-47 David Campbell sobre mitjans i fotoperiodisme (5) « Memòries de Brooklyn Wed, 06 Jan 2010 23:23:12 +0000 http://kiesow.net/?p=280#comment-47 [...] recent posts by Steve Yelvington and Damon Kiesow brilliantly illustrated the counterproductive nature of this dilemma from their experience with [...] [...] recent posts by Steve Yelvington and Damon Kiesow brilliantly illustrated the counterproductive nature of this dilemma from their experience with [...]

]]> By: The Internet’s “rivers of gold”: transactions « Pursuing the Complete Community Connection http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-46 The Internet’s “rivers of gold”: transactions « Pursuing the Complete Community Connection Tue, 22 Dec 2009 14:16:50 +0000 http://kiesow.net/?p=280#comment-46 [...] in his piece cited two recent posts by Damon Kiesow and Steve Yelvington, explaining the difficulty of deciding where to put a paywall. They examined [...] [...] in his piece cited two recent posts by Damon Kiesow and Steve Yelvington, explaining the difficulty of deciding where to put a paywall. They examined [...]

]]> By: Revolutions in the media economy (5) – the pay wall folly for photographers | David Campbell -- Photography, Multimedia, Politics http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-45 Revolutions in the media economy (5) – the pay wall folly for photographers | David Campbell -- Photography, Multimedia, Politics Tue, 22 Dec 2009 11:20:39 +0000 http://kiesow.net/?p=280#comment-45 [...] recent posts by Steve Yelvington and Damon Kiesow brilliantly illustrated the counterproductive nature of this dilemma from their experience with [...] [...] recent posts by Steve Yelvington and Damon Kiesow brilliantly illustrated the counterproductive nature of this dilemma from their experience with [...]

]]> By: links for 2009-12-14 « David Black http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-44 links for 2009-12-14 « David Black Mon, 14 Dec 2009 08:07:17 +0000 http://kiesow.net/?p=280#comment-44 [...] Where does the paywall go? – Kiesow 7.0 "Click on that graphic to see a slightly larger version. Basically, we see about 50% of our traffic come from the 3% of our readership representing our two most loyal cohorts: ‘daily’ and ‘loyal’ visitors. Those readers come to the site at least 5 times per week. There are not many of them, but they are persistent. [...] [...] Where does the paywall go? – Kiesow 7.0 "Click on that graphic to see a slightly larger version. Basically, we see about 50% of our traffic come from the 3% of our readership representing our two most loyal cohorts: ‘daily’ and ‘loyal’ visitors. Those readers come to the site at least 5 times per week. There are not many of them, but they are persistent. [...]

]]> By: iduncan http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-64 iduncan Mon, 07 Dec 2009 19:21:18 +0000 http://kiesow.net/?p=280#comment-64 Sort of semi-serious I guess. I don't think it would actually work because the quality of those visitors would be way down. Why would they actually read your content and let their eyeballs wander onto the ads and - god forbid - actually click on them? You'd need a pretty sophisticated system to stop people just clicking to jump over the barrier. Sort of semi-serious I guess. I don't think it would actually work because the quality of those visitors would be way down. Why would they actually read your content and let their eyeballs wander onto the ads and – god forbid – actually click on them? You'd need a pretty sophisticated system to stop people just clicking to jump over the barrier.

]]> By: iduncan http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-43 iduncan Mon, 07 Dec 2009 13:21:18 +0000 http://kiesow.net/?p=280#comment-43 Sort of semi-serious I guess. I don't think it would actually work because the quality of those visitors would be way down. Why would they actually read your content and let their eyeballs wander onto the ads and - god forbid - actually click on them? You'd need a pretty sophisticated system to stop people just clicking to jump over the barrier. Sort of semi-serious I guess. I don't think it would actually work because the quality of those visitors would be way down. Why would they actually read your content and let their eyeballs wander onto the ads and – god forbid – actually click on them? You'd need a pretty sophisticated system to stop people just clicking to jump over the barrier.

]]> By: Andrew Golis » Blog Archive » links for 2009-12-06 http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-42 Andrew Golis » Blog Archive » links for 2009-12-06 Sun, 06 Dec 2009 21:01:37 +0000 http://kiesow.net/?p=280#comment-42 [...] Where does the paywall go? | Kiesow 7.0 A nice graph of the difference between uniques and pageviews and the challenge of the pay wall. (tags: pay.wall metrics newspaper new.media) [...] [...] Where does the paywall go? | Kiesow 7.0 A nice graph of the difference between uniques and pageviews and the challenge of the pay wall. (tags: pay.wall metrics newspaper new.media) [...]

]]> By: Paywall watch: The news you’re willing to pay for http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-41 Paywall watch: The news you’re willing to pay for Sun, 06 Dec 2009 20:49:57 +0000 http://kiesow.net/?p=280#comment-41 [...] Keisow has taken a closer look at Yelvington’s analysis of online readership and asks where would publishers put the paywall? Surely we want to bring people in and keep them loyal, rather than exploit them.  After all,  [...] [...] Keisow has taken a closer look at Yelvington’s analysis of online readership and asks where would publishers put the paywall? Surely we want to bring people in and keep them loyal, rather than exploit them.  After all,  [...]

]]> By: dkiesow http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-60 dkiesow Sun, 06 Dec 2009 01:35:53 +0000 http://kiesow.net/?p=280#comment-60 Clyde -<br><br>Adding to the problem is the fact that local v.s. away and fly by v.s. loyal is going to be weighted differently and valued differently at every publication.<br><br>In our case there is not a ton of difference between the five cohorts in terms of where they come from e.g. their value to local advertisers.<br><br>As a percentage of total visits per cohort - the 'locals' are:<br><br>fly-by: 42.85%<br>occasional: 70.2%<br>weekly: 75.33%<br>daily: 75.96%<br>loyal: 73.5%<br><br>So except for some Google influence on the fly-bys, we have a huge majority local presence in our traffic. Probably as you might expect for a small local paper.<br><br>Potentially a strategy could be to encourage the fly-by to become an occasional, and an occasional to become a weekly and so on, pulling them up the value chain for CPM if nothing else.<br><br>Ultimately it seems necessary to provide a path for the loyal to become either a print-online hybrid subscriber, or at least a premium-online subscriber. Clyde -

Adding to the problem is the fact that local v.s. away and fly by v.s. loyal is going to be weighted differently and valued differently at every publication.

In our case there is not a ton of difference between the five cohorts in terms of where they come from e.g. their value to local advertisers.

As a percentage of total visits per cohort – the 'locals' are:

fly-by: 42.85%
occasional: 70.2%
weekly: 75.33%
daily: 75.96%
loyal: 73.5%

So except for some Google influence on the fly-bys, we have a huge majority local presence in our traffic. Probably as you might expect for a small local paper.

Potentially a strategy could be to encourage the fly-by to become an occasional, and an occasional to become a weekly and so on, pulling them up the value chain for CPM if nothing else.

Ultimately it seems necessary to provide a path for the loyal to become either a print-online hybrid subscriber, or at least a premium-online subscriber.

]]> By: MizzouBentley http://kiesow.net/2009/12/04/where-does-the-paywall-go/#comment-61 MizzouBentley Sun, 06 Dec 2009 01:12:18 +0000 http://kiesow.net/?p=280#comment-61 The pro & con argument may also hang on the function you seek from the paid wall. If you are looking for the maximum number of uniques hoping advertisers will bite or for the altruistic desire to give information to the masses, then the paid wall might be wrong. But if you are looking for profit to support your newsroom, the only current viable source is the print publication. A paid wall does a very good job of protecting the print circulation base and emphasizes the hometown "loyals" that local advertisers want. It's a trade-off between long-term speculation and near-term pragmatism. Pass the Rolaids. The pro & con argument may also hang on the function you seek from the paid wall. If you are looking for the maximum number of uniques hoping advertisers will bite or for the altruistic desire to give information to the masses, then the paid wall might be wrong. But if you are looking for profit to support your newsroom, the only current viable source is the print publication. A paid wall does a very good job of protecting the print circulation base and emphasizes the hometown “loyals” that local advertisers want. It's a trade-off between long-term speculation and near-term pragmatism. Pass the Rolaids.

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