Comments on: The three percent problem http://kiesow.net/2010/01/01/the-three-percent-problem/ Just another blog Mon, 09 Jan 2012 10:02:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jack Lail http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-57 Jack Lail Sat, 02 Jan 2010 09:29:15 +0000 http://kiesow.net/?p=291#comment-57 I think we journalists tend to think news is much more important than the average person. I'm not saying they aren't interested, but compared to checking their email and interacting with friends on Facebook or wherever, news on media sites is somewhere down the list.<br><br>That said, I think you are right, our current products are too one dimensional in a three dimensional world. I think we journalists tend to think news is much more important than the average person. I'm not saying they aren't interested, but compared to checking their email and interacting with friends on Facebook or wherever, news on media sites is somewhere down the list.

That said, I think you are right, our current products are too one dimensional in a three dimensional world.

]]> By: dkiesow http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-58 dkiesow Sat, 02 Jan 2010 09:22:26 +0000 http://kiesow.net/?p=291#comment-58 Jack -<br><br>We are still working (who isn't) to figure out how print interacts with online readership in our market. Totally anecdotally it seems like a third of our online readers are former print subs, a third never were and the other third still are.<br><br>The engagement question is at least another full post - but it requires creating digital-native tools and features on our Web sites that are the analog of what we used to offer in the print news bundle. Stories and comments are not enough online just like they were never enough in print. Jack -

We are still working (who isn't) to figure out how print interacts with online readership in our market. Totally anecdotally it seems like a third of our online readers are former print subs, a third never were and the other third still are.

The engagement question is at least another full post – but it requires creating digital-native tools and features on our Web sites that are the analog of what we used to offer in the print news bundle. Stories and comments are not enough online just like they were never enough in print.

]]> By: Jack Lail http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-59 Jack Lail Sat, 02 Jan 2010 09:07:38 +0000 http://kiesow.net/?p=291#comment-59 Great post Damon. <br><br>I sometimes wonder how much affect the printed newspaper has in the local market. if your print penetration is 40-50 percent, are they using the Web site as a "resource" with the printed paper instead of the primary way they get information. But maybe that's just an excuse to explain away low numbers. <br><br>I'd be extremely interested in your thoughts on what it will take to move that number up? Great post Damon.

I sometimes wonder how much affect the printed newspaper has in the local market. if your print penetration is 40-50 percent, are they using the Web site as a “resource” with the printed paper instead of the primary way they get information. But maybe that's just an excuse to explain away low numbers.

I'd be extremely interested in your thoughts on what it will take to move that number up?

]]> By: Twitted by dkiesow http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-48 Twitted by dkiesow Sat, 02 Jan 2010 04:03:05 +0000 http://kiesow.net/?p=291#comment-48 [...] This post was Twitted by dkiesow [...] [...] This post was Twitted by dkiesow [...]

]]> By: Jack Lail http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-51 Jack Lail Sat, 02 Jan 2010 03:29:15 +0000 http://kiesow.net/?p=291#comment-51 I think we journalists tend to think news is much more important than the average person. I'm not saying they aren't interested, but compared to checking their email and interacting with friends on Facebook or wherever, news on media sites is somewhere down the list.That said, I think you are right, our current products are too one dimensional in a three dimensional world. I think we journalists tend to think news is much more important than the average person. I'm not saying they aren't interested, but compared to checking their email and interacting with friends on Facebook or wherever, news on media sites is somewhere down the list.That said, I think you are right, our current products are too one dimensional in a three dimensional world.

]]> By: dkiesow http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-50 dkiesow Sat, 02 Jan 2010 03:22:26 +0000 http://kiesow.net/?p=291#comment-50 Jack -We are still working (who isn't) to figure out how print interacts with online readership in our market. Totally anecdotally it seems like a third of our online readers are former print subs, a third never were and the other third still are.The engagement question is at least another full post - but it requires creating digital-native tools and features on our Web sites that are the analog of what we used to offer in the print news bundle. Stories and comments are not enough online just like they were never enough in print. Jack -We are still working (who isn't) to figure out how print interacts with online readership in our market. Totally anecdotally it seems like a third of our online readers are former print subs, a third never were and the other third still are.The engagement question is at least another full post – but it requires creating digital-native tools and features on our Web sites that are the analog of what we used to offer in the print news bundle. Stories and comments are not enough online just like they were never enough in print.

]]> By: Jack Lail http://kiesow.net/2010/01/01/the-three-percent-problem/#comment-49 Jack Lail Sat, 02 Jan 2010 03:07:38 +0000 http://kiesow.net/?p=291#comment-49 Great post Damon. I sometimes wonder how much affect the printed newspaper has in the local market. if your print penetration is 40-50 percent, are they using the Web site as a "resource" with the printed paper instead of the primary way they get information. But maybe that's just an excuse to explain away low numbers. I'd be extremely interested in your thoughts on what it will take to move that number up? Great post Damon. I sometimes wonder how much affect the printed newspaper has in the local market. if your print penetration is 40-50 percent, are they using the Web site as a “resource” with the printed paper instead of the primary way they get information. But maybe that's just an excuse to explain away low numbers. I'd be extremely interested in your thoughts on what it will take to move that number up?

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