Category: newspapers

Swipe overload

Anyone else feeling like iOS has reached ‘peak gesture?’ The force touch and all of the overlapping possibilities of the right/left swipe are seriously degrading the ease-of-use of the device, not to mention discoverability of the overall interface. One example – the new control center:

How much do I use my phone?

You have seen the reports – Americans check their cell phones on average 110 times per day. Assuming eight hours of sleep that is once every 10 minutes.

Aside from teenagers, it is a tough number to accept. So, just before Halloween last year I installed Moment on my phone and have been tracking my usage for the past six months. In reality, I forgot it was there after the first few weeks, so re-discovering it last week was a bit of a ‘found data’ surprise.

The results are (Nov 29 2015 – April 28, 2016):
Total phone usage: 511.2 hours
Unlocked the phone: 4,195 times

That translates to about 2.8 hours a day of use across 23 separate daily sessions.

I am a fairly active phone user – the tracking map in Moment carefully details my 30 second sessions at each traffic light on my daily work commute.  But 23 sessions is not exactly ‘110.’

My most active day was Jan 21 of this year – 590 minutes or 9.8 hours. No idea why – it was a normal work day, so perhaps I was streaming music or podcasts. On the other hand, I did have eight days where I did not use the phone at all – mostly weekends.

Moment has a decent export feature that provide geodata, battery level and so on. But – a basic chart will have to do for now. My phone use for the past six months -the blue line is sessions on the left axis, the green is minutes used on the right axis:

Phone Use

 

Is the tide turning for UX in media?

Here is a word that does not come up often enough in journalism-tech conferences:

Empathy.

Empathy for readers, for advertisers and for colleagues in other departments. (That last one is a big deal if you want to get innovative things done at work.)

Empathy is simply the ability to understand the feelings and perceptions of another person. And it is a key ingredient to making products a person (who is not you) might hope to use and enjoy.

Yesterday at Poynter’s Mobile News Summit (#mobilenews15) in NYC the concept came up quite a bit. Not everyone used the exact word, but their meaning was quite clear. The day was putatively about mobile, but it focused extensively on putting readers and their needs first.

One of my favorite quotes of the day was directly on that topic.

Question: Is there a business case for investing in user experience? Answer from Jim Brady of Billy Penn: Yes. Frustrating users is not a strategy.

Job opening: Senior Manager Mobile Initiatives

We are hiring a number of web and mobile positions right now – but a key to our success is this role. You can find the official listing here:  http://j.mp/1ijxAPg

Contact me directly if you have questions.

Day to Day:

  • Assist in defining and driving the vision and strategy for Android and iOS native apps and responsive websites
  • Take a leadership role in guiding the development roadmap for native apps and web, balancing user needs, business requirements and internal resources
  • Work with the Head of Mobile and the Product Owner to turn business strategies into detailed requirements for the development team
  • Work with the Creative Director and User Experience Manager to guide development of visual and interactive designs that support business requirements and delight users.
  • Work with Digital ad team to integrate revenue requirements into all phases of strategy and development
  • Support all mobile projects via direct collaboration with a wide variety of stakeholders, including corporate executives, publishers, editors, and product, revenue, design and development teams
  • Develop and track KPI for new features and products.
  • Build and maintain strong relationships with digital and mobile leads in our local markets.
  • Be a voice for the mobile consumer in all internal discussions
  • Organize and lead the monthly Mobile Editors Call

Must Haves:

  • 5+ years of product management experience
  • Experience leading an Android or iOS development project
  • Knowledge of mobile trends and technologies
  • Familiarity with human centered design principles
  • Experience with responsive web design projects
  • Success in formally or informally leading a team
  • Comfortable managing large projects amidst ambiguity
  • Skill with standard web analytics tools such as Omniture and Google Analytics
  • Skill analyzing large and diverse data sets to develop business models, track digital performance, and support strategy discussions

Nice-to-haves:

  • Experience with editorial products and newsroom operations
  • Familiarity with online advertising technology and business models
  • Passion for using data to drive decision making.
  • Experience with enterprise content management systems
  • Experience with A/B testing methodologies