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08 Apr 2009 business

Success = Attention x Trust x Convenience

Reading Steve Buttry’s latest blog post this morning Clinging to the past won’t save newspapers he summed up (with credit to Chuck Peters) the exact philosophy we have been thinking about at the Telegraph recently: Success = Attention x Trust x Convenience.

Great quote and great presentation from Chuck:

NAA Media X Change
View more presentations from Chuck Peters.

Published by:

Damon Kiesow

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